Build valid Organization JSON-LD with multiple contact points, founders, a Knowledge Panel preview, and a built-in validation checklist.
They're closely related, but built for different situations.
| Use | When |
|---|---|
| Organization | For your brand or company as a whole — SaaS products, online-only businesses, national/global brands, or as a general entity reference alongside other schema types. |
| LocalBusiness | For a business with one or more physical locations customers visit — adds address, geo-coordinates, and opening hours on top of everything Organization supports. |
Have a physical storefront or office customers visit? Use the Local Business Schema Generator instead.
Most free generators cover the basics well but stop at a single contact field and a plain JSON output.
| Feature | SEOTriggers | Aubrey Yung | iLoveSchema |
|---|---|---|---|
| Core fields (name, logo, url, sameAs, description) | ✓ | ✓ | ✓ |
| Founders with profile URLs | ✓ | ✓ | ✗ |
| Multiple contact points (sales/support/billing) | ✓ | Single contact | Single contact |
| Knowledge Panel visual preview | ✓ | ✗ | ✗ |
| Org subtype selector (Corporation/NGO/Educational/Gov) | ✓ | Generic only | Generic only |
| Built-in validation checklist | ✓ | ✗ | ✗ |
| WordPress / Shopify / Next.js ready code | ✓ | ✗ | ✗ |
Add a separate contactPoint for customer service, sales, support, or billing, each with its own phone, email, and languages.
List one or more founders with linked profile URLs to strengthen entity relationships in Google's Knowledge Graph.
See a live mockup of how your logo, name, and description might appear before you ever publish anything.
Choose Corporation, NGO, Educational, Government, Sports, or News/Media — not just generic Organization.
Flags missing required fields, malformed sameAs URLs, and incomplete contact points before you test in Google's tools.
Everything runs in your browser. Nothing you type is ever uploaded or stored.
No. Google generates Knowledge Panels using multiple signals — Wikipedia, Wikidata, entity prominence, and corroborating sources across the web — and Organization schema is only one input. It helps Google confirm details it already suspects, but strong sameAs links, consistent branding, and authoritative mentions elsewhere matter just as much.
LocalBusiness is a subtype of Organization — it inherits properties like name, url, logo, and sameAs, but adds location-specific fields like address, geo-coordinates, and opening hours. Use Organization for a brand or company overall, and LocalBusiness for a business with a physical location customers visit.
List one contactPoint per distinct purpose — customer service, sales, technical support, billing — rather than a single generic phone number. This lets Google (and any tool reading your structured data) route the right query to the right department, which is closer to how real-world organizations actually work.
It's optional, but including founders with a link to their profile (LinkedIn, personal site) strengthens entity relationships in Google's Knowledge Graph — it helps establish who is behind the organization, which is a meaningful E-E-A-T signal for many industries.
Google recommends a square logo of at least 112×112px, in JPG, PNG, or GIF format. The logo should be on a solid or transparent background and should be clearly your official brand mark, since it's a required field for Knowledge Panel eligibility.
After adding the JSON-LD to your page's <head>, run the page through Google's Rich Results Test and the Schema.org Validator to confirm there are no syntax errors or missing required properties before you publish.